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How does Rolex Rank Among the World’s Major Watch Brands?

For many years, Rolex has been the first choice for many high-end watch enthusiasts. Some even say that if you are only able to buy one watch in your lifetime, then it should be a Rolex. This shows how fond people are of this watch brand. Of course, Rolex’s reliability, sturdiness, and classicism are the main reasons why people choose it. But for a watch with such a high reputation, How does Rolex Rank Among the World’s Major Watch Brands?

The credibility of Rolex is not even challenged by other watch brands, and it is difficult to even find statistics that will make such comparisons. In fact the reality is that no matter where Rolex ranks among other watch brands, its popularity with watch enthusiasts will not be affected. Of course, Rolex also ranked first in the Global Reliable Enterprise Survey, so name brand recognition is worldwide and synonymous with quality.

Rolex was founded by Hans Wilsdorf and his brother-in-law, Alfred Davis, and was formerly known as the Wilsdorf and Davis Company. In 1908 in La Chaux-de-Fonds, Switzerland, the registration was changed to ROLEX by Hans Wilsdorf. Rolex is now the most famous watch manufacturer in Switzerland. The popularity of the brand really took off In 1953, when Rolex designed a watch for divers. This watch gives the impression of practicality- dignified, yet not flashy, so it is has become wildly popular among seemingly everyone.

Unlike other luxury watch brands, the registered Rolex parent company is a charitable foundation. It does not need to submit annual financial reports like other luxury watch companies, and therefore it has no obligation to disclose assets. It can be said that no one in this world except the senior members of Rolex know what the company’s market value is. However, according to incomplete statistics, the global circulation of Rolex/Tudor is 1/4 of the total high-end watches exported from Switzerland. How can one explain this worldwide influence and user reputation? Perhaps the answer to that question lies in the quality of the Rolex watch. A Rolex movement is subject to accuracy standards put forth by the official Swiss COSC Astronomical Observatory, and must be accurate to within plus 6 or minus 4 seconds in 24 hours, by a calibration meter, or fully assembled. While there are many watch brands that meet this standard of accuracy, Rolex watches usually far exceed it. At the same time, Rolex has perfected the technology of the highly polished, single sapphire crystal. It must be said that Rolex’s watchmaking technology is one of the best in the world.

Allow me to share three of my favorite Rolex watches, and see if you fall in love with them, as I did. Here is the one that really touches my heart and cannot be replaced:

Three Watches that can Represent Rolex Rank

Rolex Datejust 116233 Champagne Diameter with Diamond Watch

There is wild enthusiasm for this watch, (pictured below), as many heads of state and international celebrities have fallen in love with this gold Rolex. Of course, its popularity is also reflected in its price. But in order to pay tribute to this watch, I have secretly done what I needed to do to have this beautiful watch on my wrist: I bought a replica. Though I now am able to buy a genuine Rolex, my replica has been with me for so many years that I am reluctant to replace it. Because it is of good quality, all my friends have always thought that I was wearing a genuine Rolex. With its 5 belts, oyster case, the Cyclops eye magnifying the date, and dog tooth outer ring, it is often said that this is the most classic, and most “Rolexey”of all the Rolex watches.



rolex rank
rolex rank

Rolex Yacht Mode Series 116655 with Oysterflex Bracelet

This Yachtmaster watch’s quintessential styling is a combination of rose and black with a subtle touch of color. The case is made of 18ct eternal rose gold material, highlighting the noble temperament. The 60-minute scale bezel is a matt black Cerachrom ceramic character circle, accentuated with polished three-dimensional numbers and scales, and has a unique two-way rotation design. The Rolex Yacht Shimane Series 116655-Oysterflex bracelet is equipped with a black rubber strap. This is the first time that Rolex has used a rubber strap in the Yachtmaster’s wristwatch to complement each other with the matt black lettering. Rolex’s classic 3135 movement is quite accurate. The secret lies in the use of paramagnetic blue parachrom hairsprings, which help the watch to resist impacts and temperature changes and thereby improving the user experience.

rolex rank
rolex rank

Rolex Greenwich Type II 116710BLNR-78200 Watch (Blue and Black Circles)

This watch is very aesthetic and creative, the most impressive feature being the 24-hour progressive scale bi-directional rotating outer ring with blue and black color Cerachrom ceramic character ring design. The Rolex Greenwich II series 116710BLNR men’s watch is always an attraction. What makes this watch so alluring is the very distinctive Mercedes-Benz pointer, convex lens date display window, black dial, and the special Greenwich time scale, which always draws attention. (It certainly got my attention, and is the major reason I like this watch) I believe that many people who buy this watch are never satisfied with any other.

rolex rank
rolex rank

I hope you liked at least one of the above three watches as much as I do. There are also many other Rolex watch lines and styles from which to choose. One that is very popular is the Submariner series. We will introduce you to the Submariner series in a later article, but if you would like to get a head start, you can go to the website ( and take a peek. This a website that covers the Rolex watch very thoroughly. Whether it is a watcher who is just getting started, or is someone looking to research a particular watch, a person visiting this site will certainly gain a lot.

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